Insights
Clear thinking on clinic growth and AI search
Practical, compliance-aware writing for clinic owners. Clinical content is reviewed by a clinician and dated, so you know exactly what you are reading and when it was checked.
- AI searchSEO
Why your next patient asks AI before they ask Google
Answer engines now sit between your clinic and the patient. Here is what that shift changes for private healthcare marketing, and how clinics should respond.
Tom Goodwin · 27 May 2026
- Meta AdsTikTok Ads
Meta and TikTok advertising for private clinics, done compliantly
How private clinics can use Meta and TikTok advertising to build demand for treatments patients research before they search, without breaching healthcare rules.
Tom Goodwin · 20 May 2026
- healthcare marketing agencypricing
How much does a healthcare marketing agency cost in the UK?
A straight answer on healthcare marketing agency costs in the UK: pricing models, what drives the price, and how to judge value for a private clinic.
Tom Goodwin · 6 May 2026
- local SEOGoogle Business Profile
Local SEO and Google Business Profile for Harley Street clinics
How private clinics win local and map-pack searches through Google Business Profile optimisation, genuine reviews and local SEO.
Tom Goodwin · 22 April 2026
- content marketinghealthcare content marketing agency
Healthcare content marketing that builds trust and ranks
How private clinics can use content marketing to build patient trust, rank in search, and get cited by AI engines, without breaching healthcare advertising rules.
Tom Goodwin · 8 April 2026
- Google Adspaid search
Google Ads for private clinics: a compliant playbook
How private clinics should run Google Ads to capture high-intent patients without breaching ASA and CAP rules or wasting budget.
Tom Goodwin · 25 March 2026
- AI searchAEO
Answer-engine optimisation: how to get your clinic cited by ChatGPT, Claude and Perplexity
A practical guide to answer-engine optimisation (AEO) for private clinics, so AI engines like ChatGPT, Claude, Perplexity and Gemini cite you as the answer.
Tom Goodwin · 11 March 2026
- complianceASA
ASA and CAP compliance for healthcare marketing: the rules every clinic must know
A plain-English guide to ASA and CAP advertising compliance for private clinics, covering prescription-only medicines, testimonials, before-and-after images and outcome claims.
Tom Goodwin · 25 February 2026
- healthcare marketing agency londonHarley Street
Healthcare marketing in London: a guide for Harley Street clinics
How private clinics in London and the Harley Street Medical District should approach marketing, and what to look for in a London healthcare marketing agency.
Tom Goodwin · 11 February 2026
- healthcare marketing agencyservices
What does a healthcare marketing agency actually do?
A clear explanation of what a healthcare marketing agency does for private clinics, the services involved, and how it differs from a general marketing agency.
Tom Goodwin · 28 January 2026
- healthcare marketing agencychoosing an agency
How to choose a healthcare marketing agency: a clinic owner's checklist
A practical, no-nonsense checklist for private clinic owners choosing a healthcare marketing agency in the UK, from compliance literacy to conflict-free working.
Tom Goodwin · 14 January 2026
See what conflict-free, clinician-led marketing could do for your clinic
A useful 30-minute call. No pitch deck, no obligation. We will tell you honestly whether your specialism slot is still open.