Pricing

Priced to align with your growth, not against it

£4,000 per month, or 20% of marketing-attributed revenue, whichever is greater, on a minimum term, plus a one-off website build fee. That is the whole model.

£4,000

per month floor

The minimum monthly investment, which holds while attributed revenue is below the break-even point.

20%

of marketing-attributed revenue

Whichever is greater than the floor. Of the revenue the marketing drives, never your total turnover.

One-off

website build fee

A custom-coded Clean Code site, quoted per clinic. Separate from the monthly.

Worked example

Where the floor binds, and where rev-share takes over

The floor and the share are equal at £20,000 of marketing-attributed revenue per month.

How the monthly fee is calculated at different levels of marketing-attributed revenue
Marketing-attributed revenue / month	20% rev-share	£4,000 floor	You pay	What binds
£5,000	£1,000	£4,000	£4,000	Floor
£10,000	£2,000	£4,000	£4,000	Floor
£20,000	£4,000	£4,000	£4,000	Floor
£30,000	£6,000	£4,000	£6,000	Rev-share
£50,000	£10,000	£4,000	£10,000	Rev-share

The 20% is of the revenue the marketing drives, not total clinic turnover. Floor and rev-share are equal at £20,000 attributed revenue per month: below that the floor holds, above it the share takes over. A one-off website build fee applies separately. Minimum term applies.

Questions

The pricing, answered plainly

Is the 20% based on my total clinic turnover?

No. The 20% is of marketing-attributed revenue only, the revenue our marketing drives, not your total clinic turnover. We agree how attribution is measured up front and report it transparently.

Why a £4,000 floor?

The floor covers the real cost of doing the work properly while the rev-share is still small. As the marketing-attributed revenue grows past the break-even point, the rev-share takes over and our success is tied directly to yours.

What is the one-off build fee?

A custom-coded Clean Code website is a separate, one-off build fee on top of the monthly. It is quoted per clinic based on scope. A template site this is not.

Is there a minimum term?

Yes. Performance marketing needs time to compound, so we work on a minimum term. We will be clear about it before you commit and there are no surprises buried in the contract.

Want this modelled for your clinic?

Book a discovery call and we will walk through what the floor and rev-share would mean for your specialism, honestly.

Book a discovery call See how it works