Building the diagnostics playbook in a founder-owned clinic

The challenge

Same-day diagnostic demand is high-intent but fiercely competitive. Patients searching for an urgent scan choose whoever answers fastest and feels most credible. The clinic needed to convert that intent without overspending on broad, low-quality clicks.

The context

London Private Ultrasound is a diagnostics clinic owned and run by one of the Harley Street Digital founders. It is where the agency’s diagnostics approach is built, tested and refined before it is offered to any client clinic. That is the point: we run the playbook on our own clinic first.

What we did across the stack

• Clean Code website build: a fast, custom-coded site with scan-level and symptom-level pages structured for both patients and AI answer engines.
• Google Ads: tightly themed campaigns around high-intent, same-day scan searches, with compliant ad copy.
• AI SEO: structured data and clear, clinician-reviewed content so answer engines describe the clinic accurately.
• Google Business Profile: review and local-presence work to win the map pack for urgent searches.

The result

This is founder-linked proof, presented transparently. Verified, attributable outcome figures will be published here as they are confirmed. Any example numbers shown on this page are clearly marked as illustrative and are not presented as audited client results.

Why it matters for your clinic

Because we own a clinic in this district, we have felt the cost of a wasted click and the value of a booked appointment ourselves. The approach we bring to your clinic is the one we trust with our own.